In one of the most impressive online marketing efforts in recent memory, Kony 2012 has managed to reach millions of people in a short amount of time sparking both praise and suspicion behind the video’s intent. One group in particular, Lord’s Gym in Los Angeles, is outraged by the video’s popularity.
“This is horseshit!” said Lord’s Gym Lead Marketing Coordinator, Karl Hoover, “this idiot and his stupid blonde son ruined everything!” Hoover, who has been working for months on a campaign to resist obesity and raise awareness about the importance of physical fitness, is referring to the gym’s slogan, “Join the Lord’s Resistance Army, “ (LRA) and claims that this terrible coincidence could potentially bankrupt the popular gymnasium.
“We sunk everything we had into that campaign.” Hoover continued. “We bought those Lance Armstrong bracelets with LRA on them. We got the Shepard Fairey Obama like posters that say ‘Join the LRA now!’ We even hired Banksy to do some weird stuff outside of the gym, but it’s all over now.”
Hoover claims that he was unaware of a “Lords Resistance Army” already in existence and says that he didn’t even know Uganda was an actual place. Current members of the Lord’s gym in Los Angeles seem undeterred and vow to keep working out despite the blunder.
“I’m not trying to get involved in international affairs, bro,” said gym member Luis Falco. “As long as there is a bench press and elliptical, I’m chill.”
Other gym members were alarmed to hear that the marketing snafu could force the small gym into bankruptcy, and noted that maybe the money should have been allotted to a better cause.
“I think its great that someone is trying to resist obesity, but the gym is also in need of new equipment and better facilities. Everything smells like rotting gazelle carcass.”
Hoover’s marketing team came up with their video featuring two fat guys lifting weights in soaked t-shirts, but it did not garner the same popularity.
“Listen I’m not going to sit here and call the guy who made that video a bitch, “ said Hoover. “I’ll be the bigger man, but he’s kind of a bitch right? You kind of just can’t stand him. Was he born with final cut pro? That video is crazy good.”
